• Privacy policy

Privacy policy

PRIVACY POLICY

Effective Date: June 21, 2026

At Aquafresh RO System (accessible via www.aquafreshro.co.in), we are deeply committed to protecting the privacy and security of our customers and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, purchase our water purification products, or request installation and maintenance services.

By using our website and services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

To fulfill your orders, provide customer support, and ensure smooth installation of your water purifiers, we collect two types of information:

A. Personal Information You Explicitly Provide:

When you make a purchase, create an account, or contact our support team, we collect:

  • Identity Data: First name, last name.

  • Contact Data: Delivery address, billing address, city, state, zip/postal code, country, email address, and mobile number.

  • Transaction Data: Details about the specific RO systems, commercial plants, filters, or service packages you have purchased from us.

B. Automatically Collected Data (Device and Usage Info):

When you navigate our Shopify store, our systems and third-party tools automatically gather certain technical information, including:

  • Your Internet Protocol (IP) address.

  • Browser type, operating system, and device type.

  • Time zones and referring/exit pages.

  • Interaction data, such as pages viewed, time spent on the site, and products added to your cart.

2. How We Use Your Information

We process and utilize your data strictly for legitimate business purposes, including:

  • Order Fulfillment: To process transactions, ship your products, and coordinate home installation or maintenance visits.

  • Customer Communication: To send order confirmations, tracking updates, responses to service queries, and transactional alerts (including Cash on Delivery verification alerts).

  • Website Optimization: To analyze traffic, calculate visitor numbers, identify geographical locations of our users, and improve our website's user interface.

  • Marketing (With Your Consent): To send newsletters, seasonal offers, or updates regarding filter replacement cycles. You can opt out of these at any time.

3. Data Sharing and Third-Party Disclosures

We value your trust. We do not sell, rent, trade, or barter your personal information to third parties for marketing purposes. However, to provide seamless service, we must share specific data with trusted service providers who operate under strict confidentiality agreements:

  • E-Commerce Platform: Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products to you. Your data is stored securely through Shopify’s data storage and databases.

  • Logistics & Couriers: Your delivery details (name, address, phone number) are shared with our logistics partners to execute shipment delivery.

  • Payment Gateways: Secure payment processors manage all transaction details. Your credit card/UPI/Net Banking information is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

  • Legal Compliance: We may disclose your information if required by law authorities, for fraud prevention, to protect the rights and safety of Aquafresh RO System, or to enforce our terms of service.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels and web beacons) to enhance your shopping experience. Cookies help us remember items in your shopping cart, recognize you on return visits, and analyze web traffic.

You can choose to disable cookies through your browser settings, though doing so may disable certain interactive features of our online storefront.

5. Data Security

We implement robust administrative, technical, and physical security measures to safeguard your personal information. Access to your personal data within our organization is restricted strictly to authorized employees who require it to complete service or order tasks. While we strive to protect your data using industry-standard protocols, please note that no method of transmission over the internet is 100% secure.

6. Your Rights and Data Access

You have full control over your data. You can access, review, modify, or update your personal account details at any time by logging into the "My Account" or "Edit Profile" section on our website.

If you wish to request the complete deletion of your personal account data from our active databases, please contact our support team at the email address provided below.

7. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time to reflect operational, legal, or regulatory updates. Any changes will become effective immediately upon being posted to the website. We encourage you to review this page periodically to stay informed about how we protect your data.

8. Contact Us

For any questions regarding this Privacy Policy, your data rights, or if you require assistance with your personal details, please reach out to us at:

  • Registered Entity: Aquafresh RO System

  • Customer Care Helpline: 8860-7070-40

  • Official Email: care@aquafreshro.co.in